To start off, the front cover is quite simplistic and therefore effective. For those who are unable to read, there are pictures of the transport fares that it will describe inside the leaflet. This is immediately attractive and inevitably forces me to pick one up.
When picked up, you are most likely to open up to the first page. There, in a nice coloured layout, there is a summary of the changes taking place. Fantastic for those who do not like to read lengthy paragraphs on little information. You keep going to find a colour-coded contents page which is ideal for those lazy personnels out there because then you are just invited to open up to the page(s) with the colours on it.
Throughout the rest of the leaflet, it is all colour-coded with fares set out in a nice table fashion. One of the easiest and nicest leaflets they came up with, which is surprising after a similar team came up with that London 2012 logo…
Makes a fantastic bed-time read. A must-grab! Available at your local Underground Station.